Click here to review the details. Efforts should be made by British Airways to improve customer relations. endobj endobj To get a custom and plagiarism-free essay Tap here to review the details. You can read the details below. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. Case Study - Stakeholder theory and its By accepting, you agree to the updated privacy policy. Looks like youve clipped this slide to already. The key stakeholder of British airways are Customers, Industries authorizes, workers, suppliers and shareholders. send you account related emails. Some of the key stakeholders in British Airways include its employees, customers, shareholders, suppliers, government, and the communities in which it operates. British Airways: Stakeholders Objectives. The ethical concern relating to CSR is based on the ethics of conduct of the activities of the company. British Airways owner IAG suffered a significant shareholder revolt on Tuesday over plans to pay outgoing chief executive Willie Walsh and other executives large bonuses even as it struggles. Passenger load factor Further, British Airways also conduct regular feedback sessions to gain feedback from its customers regarding the quality of services provided to them. Other monetary awards are given to the staff, which are believed to have a direct connection to the key performance indicators of the company and its environmental and social responsibilities. British Airways has had numerous incidence with data breaches, but they were not as big as the one they faced last year. Remember: This essay was written and uploaded by an It appears that you have an ad-blocker running. Just send us a Write my paper request. Terms of serviceand Case Study - Stakeholder theory and its /Length 3238 Feel free to use our I am a student of University of Melbourne and due to my busy schedule I dont get time to do my assignments by self. Looks like youve clipped this slide to already. Staff member and other employees behave in a good manner with them. Speaking Polymath's content originality, depth of research and connectivity with readers set it apart from other content publishing platforms that lack perspective. Clipping is a handy way to collect important slides you want to go back to later. "British Airways CSR (Corporate Social Responsibility) Analysis." Order custom paper and save your time for priority classes! 3 Enhancing IAG's common integrated platform. BA Stakeholders Stakeholder Relationships BA is for a two-way communication For more information, click here: https://www.mindsmapped.com/courses/business-analysis/business-analysis-training-for-beginners-as-per-babok-v3/. All you need to do toavail of a classy service is order your Assignment Help in the United Kingdom and we will assign youa British expertand will deliver an excellent solution and that too before the deadline. 26,706m, +3.5pts With more business houses emerging, societys expectation of businesses is increasing (Carroll 1999). British Airways: Engineering and maintenance services 2015b. From the analysis of the CSR initiative of British Airways with the aid of Carrolls CSR hierarchy, it is evident that the company presents a clear picture of its CSR related activities. BusinessEssay. Shareholders: Shareholders are important stakeholders of any organization and play a key role in various decision-making activities of the organization. British Airways has been chosen in this report to evaluate the strategies of the company. The figure demonstrates that the use of CSR responsibility helps in understanding the relation between the sustainable responsibilities of the company as well as grade the responsibilities in order of hierarchy. average student. Web. Stakeholders in British Airways It is possible to classify stakeholders in British Airways as either They have actively participated in the formation of the EU Emissions Trading Systems. The latest changes to BA's new distribution strategy will drive it closer to achieving IATA's goal of 20% of indirect bookings through NDC APIs by the end . 508, -98.5% Therefore, in-depth and thorough measurement and research are in place to provide this important information." (British Airlines, 2010) Customers are important not only to BA but to any business no-one can . Its partnership with an NGO called Comic Relief UK helped to raise a hefty sum of 4.5 million within 2010-2012. . By accepting, you agree to the updated privacy policy. Further, identification of the problems related to corporate governance without a proper reporting system is also a difficult task. uuid:53eebfc3-73d6-48c1-9488-9760b3098d33 << Stakeholders The main stakeholders in this controversy case are the 500,000 customers that got their information stolen through the hack. British Airways Strategic Plan Strategic Management Pdf As recognized, adventure as capably as experience more or less lesson, amusement, as with ease as settlement can be gotten by just checking out a . What is an economic system: An organised manner in which a state or a nation allots its resources and allocates goods and services in the national community. The book cites many case studies including: 7- Web. This article talks about British Airways in which complete information regarding its business is given. The new British Airways loan is 2BN in funding from global banks, but mostly backed by the UK Government via its Export Development Guarantee. In this respect, it is of utmost importance to establish an equitable pay system, a culture of inclusion and diversity. Free access to premium services like Tuneln, Mubi and more. % Topics covered in this session are: Why is knowing your stakeholders important? British Airways should implement various customized strategies to increase the satisfaction of customers and to retain the existing customers in the company. Page 1Classification: Restricted Oct 2020 - Jan 20221 year 4 months. Business Analysis Garriga, E & Mel, D. 2004, Corporate social responsibility theories: mapping the territory , Journal of Business Ethics, vol 53, no. Management of Organisational Stakeholders British Airways' corporate social responsibility places a substantial emphasis on the management of numerous stakeholders. Want to receive an original paper on this topic? Retrieved from https://business-essay.com/british-airways-companys-corporate-social-responsibility/, BusinessEssay. 268-295. Based on the challenges presented above, British Airways identifies the areas where their CSR activities must be based on. An analysis of the CSR activities of the company as disclosed in its CSR report of 2012 is done using this hierarchical structure, which is then segregated based on the CSR activities presented by Caroll (1991). I was searching for details on British airways. British Airways is one of the largest airlines in the UK by turnover. >> Our model has grown and matured since its formation in January 2011. Click here to review the details. Another award system that the company has begun in 2012 is the Lean continuous improvement award (British Airways 2012, p. 14). Boon, T. (2019). Activate your 30 day free trialto unlock unlimited reading. Our model has grown and matured since its formation in January 2011. British Airways is owned by the International Consolidated Airlines Group S.A - usually shortened to IAG, It is an Anglo-Spanish multinational airline holding company formed in January 2011. u201322 I don't have enough time write it by myself. BusinessEssay. Stakeholders Objectives of British Airways Parsa Lohani, FHEA, MCIM (Chartered Marketer) Follow HNC Tutor at Capita Talent Partnerships Advertisement Advertisement Recommended An Understanding Of Financial Communications And Investor Relations MSL 12.2k views 42 slides 2020 ADF ESG Report Final 327 views 41 slides Retrieved 27 December 2019, kokemuller, N. (2019). The institutions are an organ of the society where they operate. Assignmenthelp4me.com is a prominent and proficient assistance provider to the students of Australia, Canada, India, New Zealand, the UK, the USA, who keenly keep on searching for online writing help and guidance regarding assignment help and academic papers. Further, the procurement activity that the company engages in has to be done in a responsible fashion. But we recognise that flying comes at a cost to the environment and we need to take urgent action to tackle the impact it has on our planet. The basis of CSR lies in the theory of morality and ethics: A corporation can and should have a conscience, and the language of ethics has a place in the vocabulary of an organization (Goodpaster & Matthews 1982, p. 134). 2021-03-04T07:52:49Z British Airways provide regular training to its staff members to increase the performance efficiency of its staff members. British Airways is one of the leading premium airline groups operating mostly from the United Kingdom. 1/2, pp. British Airways is a global UK legacy carrier, with the largest fleet of aircraft operations in the UK (British Airways, 2017). The Perks of Technology in Communication.pdf, Odoo-Powered-by-PlanetOdoo_Thailand_Brochure_2020.pdf, Graviton Migration on AWS - Achieve cost efficiency, No public clipboards found for this slide, Enjoy access to millions of presentations, documents, ebooks, audiobooks, magazines, and more. In other words art and scienc Further, as the company has its hub at Heathrow, it has acquired another airline, the British Midland International. Web. We've encountered a problem, please try again. British Airways Stakeholders. Hence, the ethical and morally upright conduct of a company may be considered as socially responsible action taken by it (Garriga & Mel 2004). This is a concern as the company has posted a loss in 2012. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. British Airways is an airline company founded in 1974 with the aim to carry a large number of passengers from one place to another (British Airways, 2019). www.HelpWriting.net This service will write as best as they can. As the UKs flag carrier, we have a responsibility to help create a sustainable future for our planet, and were on a mission to be carbon net zero by 2050. British airways aim at strengthening its service portfolio to gain higher satisfaction from customers. He said the Aviation Division is fully committed to provide all out facilities to various stakeholders in aviation. British Airways must keep its shareholders informed about various decision-making activities of the organization by organizing regular meetings and by conducting regular discussions on various key issues. Strategic partnerships- British Airways is part of the alliance named Oneworld which contains other major airlines such as Alaska Airlines, American Airlines, Cathay Pacific, Finnair, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, etc. BusinessEssay. Privacy statement. In the following section, the discussion would be on main two ethical issued which British Airways experience. /Filter /FlateDecode application/pdf Objectives and social responsibilities of business. Our entire team is here to provide exceptional service from our signature warm welcome to ensuring that you arrive at your destination safely. The last on the list of major British Airways stakeholders are their competitors which in this case happens to be EasyJet, Virgin and other, these stakeholders has no direct financial stake in British Airways but same as the above stakeholders of the communities they could have a major financial impact on British Airways depending on the way they act for example back in the early 2000s British Airways used to be the biggest airline in the UK in terms of both passenger numbers and fleet size and destinations then in early 2004 EasyJet overtook the position by offering a cheaper tickets and probably better customer service and that resulted a negative financial impact to British Airways as most European destinations were overtaken by EasyJet. Reuters By Theo Leggett Business correspondent, BBC News British Airways was once seen as a national champion, a potent symbol of the country's commercial prowess and - as the airline itself puts. 1 british airways, stakeholder analysis, petya laleva. 1 Now, it's time to say Goodbye to Unemployment and . The firm has integrated both internal and external stakeholders in operations, which has led to the development of an effective value system. 3 0 obj >> 1. It is important that the questionnaire should be structured in such a way that it will earn the customer's trust before moving on to the behavioural questions. Revenue passenger km The airline has a reputation for its focus on customer service, . Cowper-Smith, A & Grosbois, DD 2011, The adoption of corporate social responsibility practices in the airline industry , Journal of Sustainable Tourism , vol 19, no. 216-224. A stakeholder is any exclusive group or person who can influence the success of a company's goals or is influenced by the success of the firm's goals (Alexander, Britton & Jorissen 2005, p.. The fourth most important financial performing stakeholders are the employees of British Airways which include the pilots, flight attendants, aircraft engineers, customer service, managers, aircraft cleaners, and their CEO, the total number of employees that worked for British Airways in the year 2016 was 42, 322 people which were from different British Airways owner IAG <ICAG.L> announced the results of its 2.74-billion-euro (2.50 billion) capital increase, saying on Thursday that it sold 100% of the new shares in its plan to help strengthen its pandemic-hit finances. The breach took place in 2018 and affected. Activate your 30 day free trialto continue reading. Long-run performance of an organisation is decided by the strategic management which is a set of decision and cover the area including environmental scanning, strategy formulation, strategy implementation and evolution and control. British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years. Along with this, British airways also aims at developing premium pricing strategies and gaining acceptance of customers towards these strategies by providing quality services. FOCUSED ON OUTSTANDING CUSTOMER SERVICE. However, the process has been delayed due to geo-political reasons. As a Senior Data Analyst at Channel 4, I am responsible for data and analytics to support the growth and maintenance of All 4+, the ad-free experience for All 4. Managing customer experience is also an important aspect of developing the British Airways brand. The company has undertaken many community service programs and engaged in local community development activity. Keeping in view their concern regarding customer experience, the company has upgraded its fleet from Boeing 776 to 777, which promises to provide improved customer experience. Activate your 30 day free trialto continue reading. British . As I know a few pilot 'social media influencers' and their effect on inspiring the next generation of aspiring pilots - I am keen to know how others feel about (2019). The fourth most important financial performing stakeholders are the employees of British Airways which include the pilots, flight attendants, aircraft engineers, customer service, managers, aircraft cleaners, and their CEO, the total number of employees that worked for British Airways in the year 2016 was 42, 322 people which were from different countries around the world, these employees were the ones dealing and serving the millions of British Airways customers without them it is almost impossible for British Airways to meet their customers demand, pure example could be when in September 2019 British Airways pilots had a two days of strike which resulted the company to lost almost 121 million just within two days of strike by not even all their employees but just their pilots only and that shows how financially important employees are to British Airways. Our free knowledge base makes your All the functioning and operational activities of the organization are based on the needs and demands of its customers. 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It appears that you have an ad-blocker running. The success of an organisation in market is determined by the execution and . Web. /Length 1019 Following tabular representation shows the power and interest of each stakeholder of British Airways: British Airways has been the flag carrier airline company in the United Kingdom and articles perfectly articulate the stakeholder analysis of Britsh Airways ofthe United Kingdom. The company has created a low-carbon project with the aid from their customers to fund the building of a community swimming pool in the UK. The system will establish a process of development of a solution for the global climate change. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. << Also, British Airways has established a separate department i.e. By accepting, you agree to the updated privacy policy. STAKEHOLDER Analysis: To analyse British Airways Stakeholders will be used Mendelow's Matrix. The company is committed to the development of the society, it has participated in various disability programs and cooperated with NGOs to provide benefit to the disadvantaged groups of the society. 2, pp. British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. The economic drivers that establish the performance of the organisation are internal drivers. 39-48. Number six on the list of stakeholders due to their financial performance are the local and international communities, those communities include people who live in the UK and some around the world, first these stakeholders normally do not perform well financially in British Airways but they could have positive and negative impact that could possibly influence the general financial performance of the company, for example after there were a huge protests organised by the local community and the climate change activists in London city airport in October 2019 against British Airways huge amount of carbon emissions to atmosphere has led to British Airways to announce a new measures which could cost millions of pounds to reduce its carbon emissions, those investments could create extra jobs and lift up the companys reputation which then could result more customers and eventually more income and profits, although it started with protest you could actually see the amount of financial these stakeholders could have. The recommendation of this study is that British Airways would do better if it tried to take more ethical and moral initiatives. Case Study British Airways Stakeholder Analysis, 1 british airways, stakeholder analysis, petya laleva, British Airways : Stakeholders Objectives, Parsa Lohani, FHEA, MCIM (Chartered Marketer), 2012 London Legacy: Consumers with Disabilities, Social Media Seminar Presentation 2009 11 25, Razorfish Liminal 2011 Customer Engagement In Transition, Lloyds banking group theoretical approach, The-new-normal-of-consumer-behavior-and-how-to-respond, Chief Customer Officer - Customers advocates enter the boardroom, EEA Networking Event - Channel Programs And ROI, Kobie Quarterly Review - Financial Services Edition - Mar 2014, Magdalena Matell - Innovation Nation issue Winter 2015, Digital strategies in asset management - BI-SAM, Building strategic partnerships (in fintech) by Arthur T. Corry, DevSecOps Platform Telemetry Dashboard Demo, Meeting 2.