Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. The day before, I was with Publicis. You dont? They want to do a really good job. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. Ill answer it this way. Walk us through what that actually means. He also co-owns a company with us. It was a smart move on their part to buy a company like HowStuffWorks.com. We also have an original content series we make with IBM called Smart Talks with IBM. Ron Burgundy! Yeah, youre right. On the other side of the business, you own the distribution. You have an ad load that is light. How did the NFT thing go? Were a very good partner with creators. The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. Is radio the upsell on podcasting for you? Theyll do it for usually one of two reasons. I think our stats were something like never more than 1 percent, 2 percent, 2.5 percent of our downloads in any given month. Do you offer rev shares to your creators? How do you tend to the things in the library that arent the celebrity shows? Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. Its not that being inside Discovery was bad, it was just different. The longer answer is, were in an odd economy. Dynamic ad insertion and geo-targeting made lots of stuff possible. He was like, I believe in this medium. Film series [ edit] Reviews. Aren't. Real. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. Then, up and coming Tim Heidecker joins him to preview some of his latest standup. Gmails client-side encryption is now available to more businesses, Whoops! I think thats it. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I think we moved off it too fast and I think its a robust business we should still focus on. The second reason is parallel pathing. I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. I also think theres a new thrust in influencer marketing. We were actually working and trying to make change together genuinely. Im very interested in the derivative work potential of podcasts. Whats your best TikTok meme? I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. Is there any way to actually innovate? Add to My Podcasts. Which one of your children is the business affairs group? I didnt think I would have or need a robust business affairs department two years ago. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. In the podcast, she . Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. For sure, we deserve and need it. Some of this is obvious. I can go on as long as I want.. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Thumbs up or thumbs down, library. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. Have you had conversations with Spotify about making stuff exclusive? I dont have it candidly on a P&L anywhere. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. Were like, Hey, you should buy podcasting. Its the suspense for the org chart question. We also have a digital marketing team, I forgot that in the org chart. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. I just need answers.. Its a great question, because isnt everything direct response at the end of the day? The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its not like, I spent 95 percent of our time on Will Ferrell. On iHeart Media. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . Ron explained: I havent found a business model that proves it differently, so I think it behooves all of us to plug that pipe into as many distribution points as possible. I mean, aside from the iHeartPodcasts app, obviously. Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. Hi, Ron Burgundy fans! I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. Stuff You Should Know is usually up in the 40s. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. Barlow is a writer and producer on the show as well as. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. Yes. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. See omnystudio.com/listener for privacy information. It hasnt yet hit this moment of reverse-engineering from the platforms its on. The standard Facebook line is, Okay, youre going to find your customer. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Lightning round. Hes like, I want to get as much audience as possible. Carolina Barlow: Co-Host, Writer, and Producer. You are describing a mature company. I think its really cool. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. I want to come to exclusives and to consolidation. That wasnt possible prior. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. Its not mutually exclusive, first of all. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 Its incredibly collaborative. Thats where the VC money went. You get to pick two. In podcasting, I think he realized, I dont have to pick. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. Thats interesting. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. I have not mastered this, by the way. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. Are you saying, Its actually billions of podcast impressions? Are they yours if theyre subscribed in Spotify? Everything, I promise you, is simpler than you think. I feel like I already know how it went. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Associate Producers: Anna Hossnieh and Sophie Lichterman. Credits: Host, Writer, and Executive Producer: Ron Burgundy Co-host, Writer and Producer: Carolina Barlow Producer: Nick Stumpf Talent Producer: Anna Hossnieh Writers: Andrew Steele and Jake Fogelnest Engineered, Mixed and Edited by Nick Stumpf Learn more about your ad-choi Thats a meeting I want to go to. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. You should buy streaming. You mentioned that you had experimented with subscriptions. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. Weve arrived. Im building up to it. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? Its just a disconnect. StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. This changed everything for podcasting. We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. There has never been a moment in the company that we were sidelined or deprioritized. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I understand where we sit in the pecking order in terms of cume. Are you on the side of having a wide distribution and using that to convert against whatever your other business is? The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. We have a few minutes left. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. Ron Burgundy: Host, Writer, Executive Producer. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. Ron listens to an Opera Singer, to see what all the hype'sabout. Wheres the tension there? One is called the multi-platform group. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. We all are. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. Youre the CEO of iHeart Digital, which is a big company with a long history. Its gone. To many in the industry, that seemed pretty disingenuous. He also co-owns a company with us called The Black Effect, that he 51 percent owns. Yeah. Are you open to video? iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. Again, I hate to keep repeating it, but I dont see the problem Id be fixing. Go follow Decoder on TikTok, its great. Everywhere we distribute to today and candidly, where the lions share of our listening happens is on platforms that are all created equal in terms of the economics that flow back to the publisher, in this case, iHeart. It thrives when it is a widely distributed medium. Theyre mine. Thats actually a podcast we make together thats actually awesome. I dont know that it needs innovation. Are you converting off the radio? The last piece I will say is Bob Pittman, the CEO of iHeartMedia. I know that sounds crazy. Its never been any different from day one, and it has made all the difference. I look at the companies that have the targeting capabilities. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. Everybody in this room has worked damn hard for the last 20 years to get to this point. Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. But that has been their promise for years, and it might still be their promise. I fell in love with this medium 10 years ago. Again, streaming was a really obvious example of this for TV streaming companies. The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. Fast, cheap, and good. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. Ive just really struggled to understand why you would do that. Go follow Conal on TikTok, its great. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. Josh and Chuck have you covered. Subscribe to our daily newsletter! Sometimes they just shuffle it to create change. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. Our marketing people are here, youre very good. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. Into the whole thing? Its an audio medium. Theyre all looking for internships. I ask it of everybody. Its finally arrived. With podcasts, youre talking about promo codes at the ends of the ads, right? It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. I think marketers in this moment are actually not turning down in advertising as much as youd expect. We make TikToks too, by the way. In podcasting, it is fundamentally different. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. Yeah. Inside iHeartMedia, its an audio company. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. We all did it. Its worked for them for 10, 15 years. Think about that for a second. Number two was this massive marketing machine. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. I have nothing else to say. We try to organize them into slates that have EPs and producers on top of them. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. The NFL is very similar. I think they know the effect, long-term, that you have when you stop marketing. It kind of never went away, but now were back to this again. The other is the digital audio group. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. Weve won in that sense in podcasting. How have you arranged iHeart Digital? It makes sense to me. People were shouting questions at me as I walked through the halls. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. Why did you want to sell to iHeart? I dont think this is wishful thinking. Or this will be a business in and of itself, and thats fine too. We ran a third-party research study two years ago with WARC. The fifth season brings canned laughter and an audience . Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. We are a mass-reach medium. Our partners at Work x Work. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? The core fundamental, pretty consistent business model of podcasting is a rev share model. A-Rod Interview / Cooking with Jon & Vinny. God DAMN that Ron Burgundy podcast sounds awful. When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. Two really different examples. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. i believe, an audio podcast mixed with a live audience, is a not a good mix. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. The culture is not preserved; the nimbleness is not preserved. 246 episodes totalling 170 hours, 51 minutes. We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite. We do talk to them. I feel like its still a thriving business. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. The only reason we have that number is because of broadcast radio marketing. Nothings perfect, but its pretty close to perfect. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. I dont see a reason. Was Great. Fair enough. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. I dont know that well have a big reveal. Nothings perfect, but its pretty close to perfect. Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. It didnt go well for him either. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. Join us for a heavy dose of research with a dash of comedy thrown in for flavor. A bonus episode that somehow escaped the vault. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. Charts. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers Its three guys who are hilarious and fantastic. Maybe one day you will, but not today. Yes, we do that all the time. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! Yeah. Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. Our business affairs team is busy and accounts for a lot of our growth. via Podcasts. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? At around 3:15 p.m. Monday, 20-year-old Markus Carter was . In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker Up or down on NFTs? We tend to think and work sequentially. Its good content. One is really good companion content to a lot of the shows theyre making for Netflix. Over at The Late Late Show, Ferrell's Burgundy once again treated the . Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. The Ron Burgundy Podcast Season One Trailer. It didnt hurt that this explosion hit podcasting. Yes, its about my competitors, I get it. Those three things let us go from 2018 to 2028 in our own trajectory almost overnight. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. I have a card here that says NFTs on it. Theyre not in charge, right? We do all kinds of advertising models with Malcolm and his team. Like I told you, we all have the same problems. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." This is what they do really well. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. Theres no ulterior motive or different goal. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. In Chicago, I sat in front of OMD. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell. WARNING: This episode was haunted by a ghost. On this distribution I make this. Im like, They dont need to be if they dont want to be. We basically built an academy where once a year we grab eight or 10 people. The third thing they let us do was have a sales team. It is a centralized medium when it comes to RSS feeds. All I see is this constructiveness across these two segments. Is that part of your business affairs team, just selling the IP out? He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. One San Diego legend joins another for the definitive interview with the San Diego Chicken. Eighty million Americans a week listen to podcasts. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. This was a year ago, and so now hes like, Whatever, dude. You take the point. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. We have a whole newsletter for podcasters. How do you think about audience acquisition then?